Why us

Privacy tools built by a security company.

How KnytX compares to Incogni, DeleteMe, and other privacy services. Plus: hardware-level security depth most privacy firms don't have.

Trust pillars

Built by security engineers

Our team runs a hands-on hardware and penetration-testing practice. We understand data systems at every layer, from silicon to API.

Coverage in five regions

Incogni and DeleteMe focus on US and EU brokers. KnytX covers brokers and people-search sites across the US, EU, UK, India, and Australia. Built for where you actually live.

All-in-one platform

Data removal, dark web monitoring, email privacy, DNS tracker blocking, and a privacy score. One platform, one dashboard, one subscription.

We never sell your data

Subscription business model. No ads, no tracking, no data monetization. If we sold your data, we'd be the problem we're solving.

Multi-email identity, bundled

DeleteMe charges per email address. KnytX includes 3 emails on Basic, 5 on Pro, and 10 on Executive, all covered by one CCPA / GDPR / DPDPA removal request per identity. Cover every inbox without paying per address.

Because everyone deserves a knight.

The privacy tool landscape

Most privacy tools fall into two camps. Data removal services (Incogni, DeleteMe, Kanary) focus on US and EU brokers. Dark web monitors (HaveIBeenPwned, bank identity-theft services) alert you after breaches. Few combine removal, monitoring, email privacy, and compliance in one place. KnytX is one platform for personal and business privacy.

What exists today

Incogni (Surfshark) — strong US and EU broker removal. Subscription model, automated opt-outs. Limited to brokers: no dark web monitoring, no email privacy, no wider-region compliance, no business features.

DeleteMe (Abine) — the original personal data removal service. US-focused, quarterly reports, manual-assisted removal. Premium pricing, and the plan you buy is per email address, so extra inboxes are extra subscriptions. No EU or India coverage, no dark web integration.

HaveIBeenPwned — excellent free breach notification. But it only tells you after a breach. It doesn’t remove your data from brokers or help you prevent exposure.

Google One dark web monitoring — basic credential monitoring bundled with Google storage. Limited scope, and Google’s own business is advertising.

What KnytX adds

Multi-email identity, bundled — most US data-removal services treat your old Yahoo address, your work address, and your shopping inbox as three separate subscriptions. KnytX bundles them: 3 emails on Basic, 5 on Pro, 10 on Executive, and 5 per member on Family. One CCPA, GDPR, UK GDPR, DPDPA, or Swiss FADP removal request covers every email tied to your identity. The dormant account you forgot about is usually your biggest exposure, and we don’t charge extra to cover it.

Prevention, not just cleanup — most privacy tools only remove data after it’s collected. Once you’re in, Shield cleans up the past, KnytX DNS blocks the trackers feeding brokers now, and Relay keeps new signups from leaking your real address.

One suite, one login — Shield and Trust run on the same account. Sign in once; your plan decides what opens. Top-up credits, like KnytX Trust’s questionnaire credits, draw from one shared wallet across the suite.

The trust question

Using any privacy tool means handing over your most sensitive data — names, emails, phone numbers — and trusting the company not to misuse it. That takes more than a privacy policy. It takes structural alignment.

The incentive test: if KnytX secretly sold your data, would we make more money or less? Answer: catastrophically less. We’d lose every subscriber and our reputation, and no data buyer would make up for that.

The ownership test: no adtech VCs, no advertising parent, no investors whose portfolio includes data brokers. Nobody in our ownership benefits from your data being sold.

The expertise test: our team runs a hands-on hardware security and penetration-testing practice, so we understand how data flows through networks, processors, and storage. See About for our background.

Read our full Privacy Promise for specific commitments and the reasoning behind them.

Frequently asked questions

How is KnytX different from Incogni? #
Incogni is a strong US and EU broker-removal product. KnytX covers brokers in the US, EU, UK, India, and Australia, and bundles dark web monitoring, email aliases, tracker blocking, and a privacy score in one plan — built by a security company, not a privacy startup. Full comparison
How is KnytX different from DeleteMe? #
DeleteMe pioneered personal data removal and does it well for the US. KnytX extends the model to five regions and adds dark web monitoring, email aliases, and a privacy score. For US-only brokers, DeleteMe is a proven choice; for wider coverage or business features, KnytX is built for that. Full comparison
How does KnytX compare for business use? #
KnytX for Business is two products, not one bundle. Shield for Teams removes employee data from brokers, with an admin dashboard and SSO/SCIM provisioning. KnytX Trust automates buyer security questionnaires and hosts your public trust page. Buy either alone, or both on one contract and DPA.
Why should I trust a privacy tool from a company that also does pentesting? #
The team that finds vulnerabilities for a living is the best team to protect you from them. Our researchers know how brokers collect data, how breached credentials get traded, and how attackers exploit exposed PII. That offensive expertise shapes how we build defensive tools. We’re security engineers building real protection.
Which countries does KnytX cover? #
We cover data brokers across the US, EU, UK, India, Australia, and Switzerland. We submit removal requests under GDPR, CCPA, UK GDPR, DPDPA, and the Swiss FADP. All user data stays on our own servers. If you have global data exposure, KnytX handles all jurisdictions from a single platform.

See how exposed you are.

Join the waitlist and get a free KnytX Score — a scan of your current data exposure across data brokers and breach databases.