The problem Shield solves
Data brokers hold a detailed file on you, assembled without your consent and sold for pennies — Shield finds those files and gets them removed.
Right now, a data broker has a file on you. It contains your full name, phone number, home address, email, employer, estimated income, family members, and known associates. This file was assembled from public records, telecom databases, app data leaks, and your social media profiles.
This file is for sale. An advertiser pays an estimated $0.03 for it. A scammer pays an estimated $0.50. A stalker pays a few dollars more.
We’ve identified 190+ of these brokers so far and scan 920 sites for your data. Based on our broker analysis, the average person’s data appears on 37+ of them. Manually opting out typically takes 15-30 minutes per broker — if the opt-out even works. That’s an estimated 12-15 hours of work. And they re-list you within months.
KnytX Shield automates the process across the US, UK, EU, India, and Australia. We scan, we remove, we watch for re-listings, we re-file. You get your life back.
Shield comes in tiers — Free, Basic, Pro, Family, Team, and Executive — so you choose the coverage that matches your threat model, not a one-size-fits-all package.
Why 190+, not 4,000?
We cover the 190+ brokers that hold most consumer records, not the silent long-tail of 4,000 — that’s where removal actually moves the needle.
There are over 4,000 data brokers worldwide, and you’ll see services advertising coverage of every one. Most of those 4,000 are niche aggregators that hold a tiny fraction of the personal-data market. Think credit data, professional licensing data, third-party voter registrations, or country-specific databases serving a small population.
KnytX Shield focuses on the 190+ brokers that hold most US, UK, EU, India, and Australian consumer records (including Switzerland under the Swiss FADP). These are people-search engines, marketing data aggregators, public-record consolidators, and low-profile reputation sites. They fuel robocalls, doxxing, spear-phishing, and identity theft. Removing your data from them moves the dial. The long-tail 4,000 are mostly silent — useful to know about, expensive to chase, and low-impact for most people.
We add new brokers every month and publish the list. If a broker matters to your situation and we don’t cover it, tell us and we’ll evaluate it.
What makes Shield different
We’re security engineers first. Shield isn’t a privacy policy — it’s infrastructure. It works the way antivirus does (scan, detect, remove, watch), but for your personal information instead of malware.
Works across countries. Most data removal services focus on US brokers only. Shield covers the US, UK, EU (Germany, France, Netherlands, Sweden, Switzerland), India, and Australia. We submit removal requests under GDPR, CCPA, UK GDPR, DPDPA, and the Swiss FADP. Wherever your data lives, we reach it.
Continuous, not one-time. Services that charge a one-time fee are solving yesterday’s problem. Brokers re-list within months. Paid Shield tiers are subscriptions because the threat is continuous. The free tier gives you a scan and a one-time CA DELETE Act filing.
Built by security engineers. We don’t just submit opt-out forms. We understand how data flows through broker networks, how re-listing works, and which privacy laws force brokers to act. Our team also runs a penetration-testing and hardware-security practice. We look at brokers the way attackers look at targets — find the weak point, use it.
How the industry actually performs
Data-removal services have a real, documented effectiveness problem. We’d rather point you at the evidence than ask you to trust a competitor’s marketing page. Consumer Reports’ 2024 “Data Defense” study found that only 35% of found records were removed after four months across the seven services it tested. Unpaid, manual opt-outs beat every paid service in the sample.
A peer-reviewed 2025 study at PoPETs (the Privacy Enhancing Technologies Symposium) measured average removal rates of 48.2%, ranging from 23.4% to 76.6% by provider. Overlap between competing services averaged just 21%. No single service — including the best performer — covers most of what’s out there alone.
We’re pre-launch, so we don’t yet have our own measured removal rate to hold up against those numbers. Publishing one before we have real data would be exactly the unverifiable claim this page argues against. What we can tell you: continuous re-scanning and re-submission is the mechanism every study above points to as the gap between services that work and services that don’t. That’s why Shield is built as a subscription, not a one-time purchase. Once we have a real, measured number, we’ll publish it here — even if it’s not flattering.
Sources: Consumer Reports, “Data Defense: Evaluating People Search Site Removal Services” (2024); PoPETs 2025 study, “How Effective Are Data Removal Services?”.